Doing Business in Emerging Markets: Entry and Negotiation Strategies
ISBN-13:
9780761913740
ISBN-10:
0761913742
Edition:
First Edition
Author:
S Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal
Publication date:
2002
Publisher:
SAGE Publications, Inc
Format:
Hardcover
320 pages
FREE US shipping
Book details
ISBN-13:
9780761913740
ISBN-10:
0761913742
Edition:
First Edition
Author:
S Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal
Publication date:
2002
Publisher:
SAGE Publications, Inc
Format:
Hardcover
320 pages
Summary
Doing Business in Emerging Markets: Entry and Negotiation Strategies (ISBN-13: 9780761913740 and ISBN-10: 0761913742), written by authors
S Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal, was published by SAGE Publications, Inc in 2002.
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Description
Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.
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