Propaganda and Persuasion
ISBN-13:
9780761911463
ISBN-10:
0761911464
Edition:
3rd
Author:
Victoria J. O′Donnell, Garth S. Jowett
Publication date:
1999
Publisher:
SAGE Publications, Inc
Format:
Hardcover
448 pages
FREE US shipping
Book details
ISBN-13:
9780761911463
ISBN-10:
0761911464
Edition:
3rd
Author:
Victoria J. O′Donnell, Garth S. Jowett
Publication date:
1999
Publisher:
SAGE Publications, Inc
Format:
Hardcover
448 pages
Summary
Propaganda and Persuasion (ISBN-13: 9780761911463 and ISBN-10: 0761911464), written by authors
Victoria J. O′Donnell, Garth S. Jowett, was published by SAGE Publications, Inc in 1999.
With an overall rating of 4.3 stars, it's a notable title among other
Communication
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Description
The Third Edition of this successful book has been revised, updated and expanded, building on the book′s excellence. The book covers: an explanation of what propoganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propoganda analysis are presented, there are new and revised case studies and a process model that depicts how propoganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propoganda.
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