Moderating Focus Groups (Focus Group Kit)
ISBN-13:
9780761908210
ISBN-10:
0761908218
Edition:
1
Author:
Richard A. Krueger
Publication date:
1997
Publisher:
SAGE Publications, Inc
Format:
Paperback
136 pages
FREE US shipping
Book details
ISBN-13:
9780761908210
ISBN-10:
0761908218
Edition:
1
Author:
Richard A. Krueger
Publication date:
1997
Publisher:
SAGE Publications, Inc
Format:
Paperback
136 pages
Summary
Moderating Focus Groups (Focus Group Kit) (ISBN-13: 9780761908210 and ISBN-10: 0761908218), written by authors
Richard A. Krueger, was published by SAGE Publications, Inc in 1997.
With an overall rating of 4.5 stars, it's a notable title among other
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Description
This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.
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