The Focus Group Kit: Volumes 1-6
ISBN-13:
9780761907602
ISBN-10:
0761907602
Edition:
1
Author:
David L. Morgan, Richard A. Krueger
Publication date:
1997
Publisher:
SAGE Publications, Inc
Format:
Paperback
692 pages
Category:
Research
,
Writing, Research & Publishing Guides
FREE US shipping
Book details
ISBN-13:
9780761907602
ISBN-10:
0761907602
Edition:
1
Author:
David L. Morgan, Richard A. Krueger
Publication date:
1997
Publisher:
SAGE Publications, Inc
Format:
Paperback
692 pages
Category:
Research
,
Writing, Research & Publishing Guides
Summary
The Focus Group Kit: Volumes 1-6 (ISBN-13: 9780761907602 and ISBN-10: 0761907602), written by authors
David L. Morgan, Richard A. Krueger, was published by SAGE Publications, Inc in 1997.
With an overall rating of 3.7 stars, it's a notable title among other
Research
(Writing, Research & Publishing Guides) books. You can easily purchase or rent The Focus Group Kit: Volumes 1-6 (Paperback) from BooksRun,
along with many other new and used
Research
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.43.
Description
You have just been asked to run a focus group, but you don′t know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you′ve gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit. The kit provides you with all you′ll need to know to run a successful focus group, from the initial planning stages to asking questions, from moderating to the final analyzing and reporting of your research.
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