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International Satellite Broadcasting in South Asia: Political, Economic and Cultural Implications
ISBN-13:
9780761812012
ISBN-10:
0761812016
Author:
Srinivas R. Melkote
Publication date:
1998
Publisher:
University Press of America
Format:
Hardcover
342 pages
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Book details
ISBN-13:
9780761812012
ISBN-10:
0761812016
Author:
Srinivas R. Melkote
Publication date:
1998
Publisher:
University Press of America
Format:
Hardcover
342 pages
Summary
International Satellite Broadcasting in South Asia: Political, Economic and Cultural Implications (ISBN-13: 9780761812012 and ISBN-10: 0761812016), written by authors
Srinivas R. Melkote, was published by University Press of America in 1998.
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Description
International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.
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