Introduction to Marketing Plans - DVD
ISBN-13:
9780750668385
ISBN-10:
0750668385
Edition:
1
Author:
Malcolm McDonald
Publication date:
2007
Publisher:
Butterworth-Heinemann
Format:
DVD-ROM
FREE US shipping
Book details
ISBN-13:
9780750668385
ISBN-10:
0750668385
Edition:
1
Author:
Malcolm McDonald
Publication date:
2007
Publisher:
Butterworth-Heinemann
Format:
DVD-ROM
Summary
Introduction to Marketing Plans - DVD (ISBN-13: 9780750668385 and ISBN-10: 0750668385), written by authors
Malcolm McDonald, was published by Butterworth-Heinemann in 2007.
With an overall rating of 3.7 stars, it's a notable title among other
books. You can easily purchase or rent Introduction to Marketing Plans - DVD (DVD-ROM) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
* Provides a complete programme of study that will help resolve all your company’s marketing planning problems * Complements Professor McDonald’s book Marketing Plans * Clear and practical in its approach This programme explains and demonstrates how to use a marketing plan. Marketing planning is an area that many companies confuse with forecasting and it can lead to serious operational difficulties. An Introduction to Marketing Plans strips away the confusion and mystery surrounding the subject and provides a clear and practical approach. It features the following modules: Module 1: The Marketing Process Module 2 & 3: The Marketing Planning Process Module 4 & 5: Audits Module 6: Objectives and Strategies Modules 7, 8, 9 & 10:Plans (individual plans examined such as advertising campaign) Module 11:Information, forecasting, organising Module 12:Designing a system Professor Malcolm McDonald is widely recognised as a world authority on marketing planning. Following a successful career as Marketing Director of Canada Dry, he joined Cranfield School of Management, where he is now Professor of Marketing. He is a consultant to many of the world’s leading multinationals and his work is well-known all over the world. He also runs a series of seminars and workshops on marketing planning in the UK, Europe, the Far East, Australia, Japan, South America and the USA.
We would LOVE it if you could help us and other readers by reviewing the book
Book review
Congratulations! We have received your book review.
{user}
{createdAt}
by {truncated_author}