Innovative Marketing Communications (Events Management)
ISBN-13:
9780750663618
ISBN-10:
0750663618
Edition:
1
Author:
Guy Masterman
Publication date:
2005
Publisher:
Routledge
Format:
Paperback
346 pages
FREE US shipping
Book details
ISBN-13:
9780750663618
ISBN-10:
0750663618
Edition:
1
Author:
Guy Masterman
Publication date:
2005
Publisher:
Routledge
Format:
Paperback
346 pages
Summary
Innovative Marketing Communications (Events Management) (ISBN-13: 9780750663618 and ISBN-10: 0750663618), written by authors
Guy Masterman, was published by Routledge in 2005.
With an overall rating of 3.6 stars, it's a notable title among other
books. You can easily purchase or rent Innovative Marketing Communications (Events Management) (Paperback) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.33.
Description
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.
With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
* How to effectively integrate the range of marketing tools and techniques to communicate and promote events
* How organisations can use events within their communication strategies in order to improve their organisational marketing
* How and why communications strategies need to be included in the overall plan for effective and successful long term planning
With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
* How to effectively integrate the range of marketing tools and techniques to communicate and promote events
* How organisations can use events within their communication strategies in order to improve their organisational marketing
* How and why communications strategies need to be included in the overall plan for effective and successful long term planning
We would LOVE it if you could help us and other readers by reviewing the book
Book review
Congratulations! We have received your book review.
{user}
{createdAt}
by {truncated_author}