Relationship Marketing (Cim Professional)
ISBN-13:
9780750636261
ISBN-10:
0750636262
Edition:
1
Author:
Martin Christopher, Adrian Payne, Helen Peck, Moira Clark
Publication date:
1999
Publisher:
Routledge
Format:
Hardcover
524 pages
FREE US shipping
Book details
ISBN-13:
9780750636261
ISBN-10:
0750636262
Edition:
1
Author:
Martin Christopher, Adrian Payne, Helen Peck, Moira Clark
Publication date:
1999
Publisher:
Routledge
Format:
Hardcover
524 pages
Summary
Relationship Marketing (Cim Professional) (ISBN-13: 9780750636261 and ISBN-10: 0750636262), written by authors
Martin Christopher, Adrian Payne, Helen Peck, Moira Clark, was published by Routledge in 1999.
With an overall rating of 4.3 stars, it's a notable title among other
books. You can easily purchase or rent Relationship Marketing (Cim Professional) (Hardcover) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.42.
Description
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.
Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Major addition to relationship marketing literature
Supports the relationship marketing titles that we already publish successfully
Author team are amongst the UK's leading authorities in the sector
We would LOVE it if you could help us and other readers by reviewing the book
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