Retail Marketing Plans: How to prepare them, How to use them

Retailing combines, as a business, a unique set of problems with an endless variety of solutions. Retail Marketing Plans is the only book which addresses marketing planning applied in a retailing context to give readers an insight into the strategies they should be adopting. Professor Malcolm McDonald uses his experience as a consultant to retailing operations internationally to show marketing managers and directors within the sector how best to achieve their long term goals. Christopher Tideman adds the dimension of a lifetime of practical experience at the most senior levels in some of the world's leading retail organizations. Malcolm McDonald leading figure in field of marketingChristopher Tideman provides practical experience at the most senior levels in some of the world's leading retail organizationsThe only book which addresses marketing planning applied in a retailing context