9780749470111-0749470119-Strategic Internal Communication: How to Build Employee Engagement and Performance

Strategic Internal Communication: How to Build Employee Engagement and Performance

ISBN-13: 9780749470111
ISBN-10: 0749470119
Edition: 1
Author: Dr David Cowan
Publication date: 2014
Publisher: Kogan Page
Format: Paperback 192 pages
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Book details

ISBN-13: 9780749470111
ISBN-10: 0749470119
Edition: 1
Author: Dr David Cowan
Publication date: 2014
Publisher: Kogan Page
Format: Paperback 192 pages

Summary

Strategic Internal Communication: How to Build Employee Engagement and Performance (ISBN-13: 9780749470111 and ISBN-10: 0749470119), written by authors Dr David Cowan, was published by Kogan Page in 2014. With an overall rating of 4.4 stars, it's a notable title among other Management (Management & Leadership, Organizational Learning, Processes & Infrastructure, Communications, Business Skills) books. You can easily purchase or rent Strategic Internal Communication: How to Build Employee Engagement and Performance (Paperback, Used) from BooksRun, along with many other new and used Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

Effective internal communications is a much neglected area in the world of business. While most organizations recognize that the external communication between customers and shareholders is crucial to the success of a business, very few consider the implications of their internal communication or develop a clear strategy for it. So while management decisions may be perfectly rational, badly executed communication can leave staff across the organization confused, worried or disinterested.

Strategic Internal Communication offers a complete approach to building engagement, performance and cultural integration in any organization. It looks at the relation between the traditional silos of internal communication, HR and employee engagement and demonstrates, using the new Dialogue Box approach, how to use communication more effectively and strategically to break down these barriers.

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