Rethinking Prestige Branding: Secrets of the Ueber-Brands
ISBN-13:
9780749470036
ISBN-10:
0749470038
Edition:
1
Author:
Wolfgang Schaefer, JP Kuehlwein
Publication date:
2015
Publisher:
Kogan Page
Format:
Paperback
272 pages
Category:
Retailing
,
Industries
,
Advertising
,
Marketing & Sales
,
Marketing
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Book details
ISBN-13:
9780749470036
ISBN-10:
0749470038
Edition:
1
Author:
Wolfgang Schaefer, JP Kuehlwein
Publication date:
2015
Publisher:
Kogan Page
Format:
Paperback
272 pages
Category:
Retailing
,
Industries
,
Advertising
,
Marketing & Sales
,
Marketing
Summary
Rethinking Prestige Branding: Secrets of the Ueber-Brands (ISBN-13: 9780749470036 and ISBN-10: 0749470038), written by authors
Wolfgang Schaefer, JP Kuehlwein, was published by Kogan Page in 2015.
With an overall rating of 4.0 stars, it's a notable title among other
Retailing
(Industries, Advertising, Marketing & Sales, Marketing) books. You can easily purchase or rent Rethinking Prestige Branding: Secrets of the Ueber-Brands (Paperback) from BooksRun,
along with many other new and used
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Description
Prestige brand experts JP Kuehlwein and Wolfgang Schaefer uncover the formula for what drives the success of iconic brands, offering a behind-the-scenes look into not just the practical marketing of brands, but how consumers respond to them psychologically and emotionally.
With insights from interviews with 50 premium brand experts and over 100 case studies from companies including Apple, Red Bull, Cirque du Soleil, and Hermès, Rethinking Prestige Branding will fascinate the marketing professional just as much as those who are simply curious about how premium brands tick.
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