Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness
ISBN-13:
9780749468972
ISBN-10:
0749468971
Edition:
2
Author:
Malcolm McDonald, Peter Mouncey, Stan Maklan Dr
Publication date:
2014
Publisher:
Kogan Page
Format:
Paperback
328 pages
Category:
Management
,
Management & Leadership
,
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780749468972
ISBN-10:
0749468971
Edition:
2
Author:
Malcolm McDonald, Peter Mouncey, Stan Maklan Dr
Publication date:
2014
Publisher:
Kogan Page
Format:
Paperback
328 pages
Category:
Management
,
Management & Leadership
,
Marketing
,
Marketing & Sales
Summary
Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness (ISBN-13: 9780749468972 and ISBN-10: 0749468971), written by authors
Malcolm McDonald, Peter Mouncey, Stan Maklan Dr, was published by Kogan Page in 2014.
With an overall rating of 4.2 stars, it's a notable title among other
Management
(Management & Leadership, Marketing, Marketing & Sales) books. You can easily purchase or rent Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness (Paperback) from BooksRun,
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Management
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Description
It's often said that people cannot manage what they cannot measure. Marketing Value Metrics shows not only how marketing systematically contributes to shareholder value, but also provides a framework for developing and implementing marketing strategies that are measurable and accountable. Building on the concepts and research found in Marketing Accountability written the same authors, Marketing Value Metrics is fully up-to-date to include analytics pertinent for today’s marketers such as social media metrics. The key steps in the modeling process are described in detail, as are the procedures for applying it in practice.Marketing Value Metrics enables senior executives to effectively measure the impact of marketing activity against organizational goals, and will empower marketing teams and their managers to justify and defend their plans and strategies to their CEOs and CFOs.
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