A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage (New Tools for Business)
ISBN-13:
9780749460983
ISBN-10:
0749460989
Edition:
1
Author:
Dr Neil Richardson
Publication date:
2010
Publisher:
Kogan Page
Format:
Paperback
160 pages
FREE US shipping
Book details
ISBN-13:
9780749460983
ISBN-10:
0749460989
Edition:
1
Author:
Dr Neil Richardson
Publication date:
2010
Publisher:
Kogan Page
Format:
Paperback
160 pages
Summary
A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage (New Tools for Business) (ISBN-13: 9780749460983 and ISBN-10: 0749460989), written by authors
Dr Neil Richardson, was published by Kogan Page in 2010.
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Description
Written for marketing practitioners who need to bring themselves up to speed on mobile marketing, this book explains the benefits of mobile marketing and its links with other forms of digital marketing. It tackles myths relating to mobile commerce, looks at using mobile communication in conjunction with other marketing activities, and explains how mobile commerce can add value for customers. It gives examples of B2C and B2B Twitter mobile campaigns, shows how mobile communications can be used for research, and examines sustainability and ethical behavior in mobile commerce.
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