Develop Your PR Skills (Creating Success, 51)
ISBN-13:
9780749459703
ISBN-10:
0749459700
Edition:
1
Author:
Dr Neil Richardson, Lucy Laville
Publication date:
2010
Publisher:
Kogan Page
Format:
Paperback
176 pages
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Book details
ISBN-13:
9780749459703
ISBN-10:
0749459700
Edition:
1
Author:
Dr Neil Richardson, Lucy Laville
Publication date:
2010
Publisher:
Kogan Page
Format:
Paperback
176 pages
Summary
Develop Your PR Skills (Creating Success, 51) (ISBN-13: 9780749459703 and ISBN-10: 0749459700), written by authors
Dr Neil Richardson, Lucy Laville, was published by Kogan Page in 2010.
With an overall rating of 3.8 stars, it's a notable title among other
books. You can easily purchase or rent Develop Your PR Skills (Creating Success, 51) (Paperback) from BooksRun,
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Description
Develop Your PR Skills is a simple, straightforward guide to maximizing company potential through effective PR. New entrepreneurs will gain a quick understanding of PR concepts and principles and how to apply them in actual business scenarios.
It covers strategic public relations, public relations and the internet, internal communications, PR ethics, working with the media, dealing with a crisis, dealing with stakeholders and customers, and evaluating successes and failures. Direct and to the point, each chapter is concise, stand-alone, and summarized by key points.
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