The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) (ISBN-13: 9780749442835 and ISBN-10: 0749442832), written by authors Jean-Noël Kapferer, was published by Kogan Page Business Books in 2004. With an overall rating of 4.0 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.