The Customer Management Scorecard: Managing CRM for Profit
ISBN-13:
9780749438951
ISBN-10:
0749438959
Author:
Merlin Stone, Bryan Foss, Neil Woodcock
Publication date:
2003
Publisher:
Kogan Page Business Books
Format:
Hardcover
428 pages
FREE US shipping
Book details
ISBN-13:
9780749438951
ISBN-10:
0749438959
Author:
Merlin Stone, Bryan Foss, Neil Woodcock
Publication date:
2003
Publisher:
Kogan Page Business Books
Format:
Hardcover
428 pages
Summary
The Customer Management Scorecard: Managing CRM for Profit (ISBN-13: 9780749438951 and ISBN-10: 0749438959), written by authors
Merlin Stone, Bryan Foss, Neil Woodcock, was published by Kogan Page Business Books in 2003.
With an overall rating of 3.6 stars, it's a notable title among other
books. You can easily purchase or rent The Customer Management Scorecard: Managing CRM for Profit (Hardcover) from BooksRun,
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Description
Given the big budgets that are attached to customer management (CM) initiatives, it's not surprising that companies are keen to see a good level of return on investment. But many companies, especially large ones, are finding that they are not adding value through their CM programs. Conversely, those companies that have focused on improving their CM are seeing significant benefits, as this book clearly shows.
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