Up Close and Personal?: Customer Relationship Marketing @ Work
ISBN-13:
9780749430870
ISBN-10:
0749430877
Edition:
1st Edition
Author:
Merlin Stone, Paul R. Gamble, Neil Woodcock
Publication date:
2000
Publisher:
Kogan Page
Format:
Hardcover
358 pages
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Book details
ISBN-13:
9780749430870
ISBN-10:
0749430877
Edition:
1st Edition
Author:
Merlin Stone, Paul R. Gamble, Neil Woodcock
Publication date:
2000
Publisher:
Kogan Page
Format:
Hardcover
358 pages
Summary
Up Close and Personal?: Customer Relationship Marketing @ Work (ISBN-13: 9780749430870 and ISBN-10: 0749430877), written by authors
Merlin Stone, Paul R. Gamble, Neil Woodcock, was published by Kogan Page in 2000.
With an overall rating of 4.5 stars, it's a notable title among other
books. You can easily purchase or rent Up Close and Personal?: Customer Relationship Marketing @ Work (Hardcover) from BooksRun,
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Description
Establishing long-term relationships with customers is increasingly seen as being critical to business success -- this book goes one step further and shows how to implement it and reap the benefits, and it can reap enormous benefits, as some of the world's leading companies have shown. Wal-mart, for example, spent millions of dollars on developing its customer database which enabled it to personalise its communications. Is it coincidence that it became one of the world's most successful retail chains within a decade? Up Close and Personal? shows that there is no coincidence about it.
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