9780749427023-0749427027-Successful Product Management (Sales & Marketing Series)

Successful Product Management (Sales & Marketing Series)

ISBN-13: 9780749427023
ISBN-10: 0749427027
Edition: 2nd
Author: Stephen Morse
Publication date: 1998
Publisher: Kogan Page
Format: Paperback 150 pages
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Book details

ISBN-13: 9780749427023
ISBN-10: 0749427027
Edition: 2nd
Author: Stephen Morse
Publication date: 1998
Publisher: Kogan Page
Format: Paperback 150 pages

Summary

Successful Product Management (Sales & Marketing Series) (ISBN-13: 9780749427023 and ISBN-10: 0749427027), written by authors Stephen Morse, was published by Kogan Page in 1998. With an overall rating of 3.9 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Successful Product Management (Sales & Marketing Series) (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.47.

Description

In this second edition, Stephen Morse focuses on the skills and techniques the product manager needs to be effective. It offers a practical approach to the product management system, covering all aspects of the tasks. The detailed examples and checklists will assist all product managers whether they are new to marketing or adapting their role as product managers.

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