9780749422721-0749422726-International Marketing

International Marketing

ISBN-13: 9780749422721
ISBN-10: 0749422726
Edition: 2nd
Author: Roger Bennett
Publication date: 1998
Publisher: Kogan Page
Format: Paperback 384 pages
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Book details

ISBN-13: 9780749422721
ISBN-10: 0749422726
Edition: 2nd
Author: Roger Bennett
Publication date: 1998
Publisher: Kogan Page
Format: Paperback 384 pages

Summary

International Marketing (ISBN-13: 9780749422721 and ISBN-10: 0749422726), written by authors Roger Bennett, was published by Kogan Page in 1998. With an overall rating of 4.0 stars, it's a notable title among other books. You can easily purchase or rent International Marketing (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

This best-selling textbook offers regional studies of separate world markets, covering research, entry (with export procedures), international product policy and world-wide advertising.

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