9780743277501-0743277503-Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers

Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers

ISBN-13: 9780743277501
ISBN-10: 0743277503
Edition: annotated edition
Author: Lisa Johnson
Publication date: 2006
Publisher: Free Press
Format: Hardcover 288 pages
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Book details

ISBN-13: 9780743277501
ISBN-10: 0743277503
Edition: annotated edition
Author: Lisa Johnson
Publication date: 2006
Publisher: Free Press
Format: Hardcover 288 pages

Summary

Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers (ISBN-13: 9780743277501 and ISBN-10: 0743277503), written by authors Lisa Johnson, was published by Free Press in 2006. With an overall rating of 3.8 stars, it's a notable title among other Consumer Behavior (Marketing & Sales, Social Sciences) books. You can easily purchase or rent Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers (Hardcover) from BooksRun, along with many other new and used Consumer Behavior books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.39.

Description

Profiling the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, a co-author of Don't Think Pink reveals how the buying habits of generations X and Y can be anticipated and identifies ten personality characteristics with which businesses can profitably connect. 35,000 first printing.

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