Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers
ISBN-13:
9780743277501
ISBN-10:
0743277503
Edition:
annotated edition
Author:
Lisa Johnson
Publication date:
2006
Publisher:
Free Press
Format:
Hardcover
288 pages
Category:
Consumer Behavior
,
Marketing & Sales
,
Social Sciences
FREE US shipping
Book details
ISBN-13:
9780743277501
ISBN-10:
0743277503
Edition:
annotated edition
Author:
Lisa Johnson
Publication date:
2006
Publisher:
Free Press
Format:
Hardcover
288 pages
Category:
Consumer Behavior
,
Marketing & Sales
,
Social Sciences
Summary
Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers (ISBN-13: 9780743277501 and ISBN-10: 0743277503), written by authors
Lisa Johnson, was published by Free Press in 2006.
With an overall rating of 3.8 stars, it's a notable title among other
Consumer Behavior
(Marketing & Sales, Social Sciences) books. You can easily purchase or rent Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers (Hardcover) from BooksRun,
along with many other new and used
Consumer Behavior
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.39.
Description
Profiling the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, a co-author of Don't Think Pink reveals how the buying habits of generations X and Y can be anticipated and identifies ten personality characteristics with which businesses can profitably connect. 35,000 first printing.
We would LOVE it if you could help us and other readers by reviewing the book
Book review
Congratulations! We have received your book review.
{user}
{createdAt}
by {truncated_author}