The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors
ISBN-13:
9780742555518
ISBN-10:
0742555518
Edition:
2009
Author:
Margo Berman, Robyn Blakeman
Publication date:
2009
Publisher:
Rowman & Littlefield Publishers
Format:
Paperback
224 pages
Category:
Advertising
,
Marketing & Sales
,
Communication & Media Studies
,
Social Sciences
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Book details
ISBN-13:
9780742555518
ISBN-10:
0742555518
Edition:
2009
Author:
Margo Berman, Robyn Blakeman
Publication date:
2009
Publisher:
Rowman & Littlefield Publishers
Format:
Paperback
224 pages
Category:
Advertising
,
Marketing & Sales
,
Communication & Media Studies
,
Social Sciences
Summary
The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors (ISBN-13: 9780742555518 and ISBN-10: 0742555518), written by authors
Margo Berman, Robyn Blakeman, was published by Rowman & Littlefield Publishers in 2009.
With an overall rating of 4.0 stars, it's a notable title among other
Advertising
(Marketing & Sales, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors (Paperback) from BooksRun,
along with many other new and used
Advertising
books
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And, if you're looking to sell your copy, our current buyback offer is $0.55.
Description
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
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