Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
ISBN-13:
9780742553026
ISBN-10:
0742553027
Edition:
Sixth Edition
Author:
Judith S. Trent, Robert V. Friedenberg
Publication date:
2007
Publisher:
Rowman & Littlefield Publishers
Format:
Hardcover
448 pages
Category:
Political Science
,
Politics & Government
FREE US shipping
Book details
ISBN-13:
9780742553026
ISBN-10:
0742553027
Edition:
Sixth Edition
Author:
Judith S. Trent, Robert V. Friedenberg
Publication date:
2007
Publisher:
Rowman & Littlefield Publishers
Format:
Hardcover
448 pages
Category:
Political Science
,
Politics & Government
Summary
Political Campaign Communication: Principles and Practices (Communication, Media, and Politics) (ISBN-13: 9780742553026 and ISBN-10: 0742553027), written by authors
Judith S. Trent, Robert V. Friedenberg, was published by Rowman & Littlefield Publishers in 2007.
With an overall rating of 3.8 stars, it's a notable title among other
Political Science
(Politics & Government) books. You can easily purchase or rent Political Campaign Communication: Principles and Practices (Communication, Media, and Politics) (Hardcover) from BooksRun,
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Description
Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite_a thoroughly researched, insightful, and reader-friendly text.
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