9780742529687-0742529681-Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

ISBN-13: 9780742529687
ISBN-10: 0742529681
Edition: Fifth Edition
Author: Judith S. Trent, Robert V. Friedenberg
Publication date: 2003
Publisher: Rowman & Littlefield Publishers
Format: Paperback 424 pages
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Book details

ISBN-13: 9780742529687
ISBN-10: 0742529681
Edition: Fifth Edition
Author: Judith S. Trent, Robert V. Friedenberg
Publication date: 2003
Publisher: Rowman & Littlefield Publishers
Format: Paperback 424 pages

Summary

Political Campaign Communication: Principles and Practices (Communication, Media, and Politics) (ISBN-13: 9780742529687 and ISBN-10: 0742529681), written by authors Judith S. Trent, Robert V. Friedenberg, was published by Rowman & Littlefield Publishers in 2003. With an overall rating of 4.0 stars, it's a notable title among other Political Science (Politics & Government) books. You can easily purchase or rent Political Campaign Communication: Principles and Practices (Communication, Media, and Politics) (Paperback) from BooksRun, along with many other new and used Political Science books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.32.

Description

Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle.

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