Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
ISBN-13:
9780742529687
ISBN-10:
0742529681
Edition:
Fifth Edition
Author:
Judith S. Trent, Robert V. Friedenberg
Publication date:
2003
Publisher:
Rowman & Littlefield Publishers
Format:
Paperback
424 pages
Category:
Political Science
,
Politics & Government
FREE US shipping
Book details
ISBN-13:
9780742529687
ISBN-10:
0742529681
Edition:
Fifth Edition
Author:
Judith S. Trent, Robert V. Friedenberg
Publication date:
2003
Publisher:
Rowman & Littlefield Publishers
Format:
Paperback
424 pages
Category:
Political Science
,
Politics & Government
Summary
Political Campaign Communication: Principles and Practices (Communication, Media, and Politics) (ISBN-13: 9780742529687 and ISBN-10: 0742529681), written by authors
Judith S. Trent, Robert V. Friedenberg, was published by Rowman & Littlefield Publishers in 2003.
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Description
Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle.
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