Switch: How to Change Things When Change Is Hard
ISBN-13:
9780739376966
ISBN-10:
0739376969
Edition:
Unabridged
Author:
Dan Heath, Chip Heath
Publication date:
2010
Publisher:
Random House Audio
Format:
Audio CD
294 pages
FREE US shipping
Book details
ISBN-13:
9780739376966
ISBN-10:
0739376969
Edition:
Unabridged
Author:
Dan Heath, Chip Heath
Publication date:
2010
Publisher:
Random House Audio
Format:
Audio CD
294 pages
Summary
Switch: How to Change Things When Change Is Hard (ISBN-13: 9780739376966 and ISBN-10: 0739376969), written by authors
Dan Heath, Chip Heath, was published by Random House Audio in 2010.
With an overall rating of 3.9 stars, it's a notable title among other
Decision-Making & Problem Solving
(Management & Leadership, Leadership & Motivation, Organizational Learning, Processes & Infrastructure, Decision Making, Business Skills, Personality, Psychology & Counseling) books. You can easily purchase or rent Switch: How to Change Things When Change Is Hard (Audio CD) from BooksRun,
along with many other new and used
Decision-Making & Problem Solving
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:
- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping
- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:
- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping
- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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