Case Studies in Global Management: Strategy, Innovation and People Management
ISBN-13:
9780734611130
ISBN-10:
0734611137
Edition:
New edition
Author:
Adrian Wilkinson, Tony Dundon
Publication date:
2012
Publisher:
Tilde Publishing and Distribution
Format:
Paperback
324 pages
FREE US shipping
Book details
ISBN-13:
9780734611130
ISBN-10:
0734611137
Edition:
New edition
Author:
Adrian Wilkinson, Tony Dundon
Publication date:
2012
Publisher:
Tilde Publishing and Distribution
Format:
Paperback
324 pages
Summary
Case Studies in Global Management: Strategy, Innovation and People Management (ISBN-13: 9780734611130 and ISBN-10: 0734611137), written by authors
Adrian Wilkinson, Tony Dundon, was published by Tilde Publishing and Distribution in 2012.
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Description
Ideal for applied learning courses at undergraduate, at postgraduate and at MBA level, Case Studies in Global Management: Strategy, Innovation and People Management offers students and educators a bank of focused and developed case studies that deliver a deeper level of learning through practical application.The style is critical and pragmatic. The case studies are real life examples from people management, corporate strategy, innovation studies, organizational analysis and learning and development. The casebook can be used as an accompanied text for in-class learning, assessment papers and presentations or as a case study examination too.Cases include: Virgin Blue Airlines, Qantas, McDonald’s UK, and other international companies and organizations.
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