Introduction to Marketing
ISBN-13:
9780702165115
ISBN-10:
0702165115
Edition:
3
Author:
Johan Strydom
Publication date:
2005
Publisher:
Juta Academic
Format:
Paperback
344 pages
FREE US shipping
Book details
ISBN-13:
9780702165115
ISBN-10:
0702165115
Edition:
3
Author:
Johan Strydom
Publication date:
2005
Publisher:
Juta Academic
Format:
Paperback
344 pages
Summary
Introduction to Marketing (ISBN-13: 9780702165115 and ISBN-10: 0702165115), written by authors
Johan Strydom, was published by Juta Academic in 2005.
With an overall rating of 4.3 stars, it's a notable title among other
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Description
With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
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