Marketing Management
ISBN-13:
9780702134432
ISBN-10:
0702134430
Edition:
3rd edition
Author:
Johan Strydom, Anamarie Van der Walt, Sieg Marx, Chris Jooste
Publication date:
1996
Publisher:
Juta Academic
Format:
Paperback
620 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780702134432
ISBN-10:
0702134430
Edition:
3rd edition
Author:
Johan Strydom, Anamarie Van der Walt, Sieg Marx, Chris Jooste
Publication date:
1996
Publisher:
Juta Academic
Format:
Paperback
620 pages
Category:
Marketing
,
Marketing & Sales
Summary
Marketing Management (ISBN-13: 9780702134432 and ISBN-10: 0702134430), written by authors
Johan Strydom, Anamarie Van der Walt, Sieg Marx, Chris Jooste, was published by Juta Academic in 1996.
With an overall rating of 4.2 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Marketing Management (Paperback) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.46.
Description
Taking a practical approach that incorporates lots of examples, this work deals with recent developments in the field of marketing, including: retail development, especially in the informal sector and spaza-type stores; franchise opportunities; international marketing opportunities; innovation in product development, packaging and advertising; overcoming the marketing problems of SMEs (small and medium- sized enterprises); methods of creating differential advantages for market offerings; methods of identifying and serving niche markets; techniques to be used in marketing warfare; the need to provide quality service; and effective communication in direct marketing.
We would LOVE it if you could help us and other readers by reviewing the book
Book review
Congratulations! We have received your book review.
{user}
{createdAt}
by {truncated_author}