Veterinary Business and Enterprise: Theoretical Foundations and Practical Cases
ISBN-13:
9780702050121
ISBN-10:
0702050121
Edition:
1
Author:
Colette Henry
Publication date:
2013
Publisher:
Saunders Ltd.
Format:
Paperback
190 pages
FREE US shipping
Book details
ISBN-13:
9780702050121
ISBN-10:
0702050121
Edition:
1
Author:
Colette Henry
Publication date:
2013
Publisher:
Saunders Ltd.
Format:
Paperback
190 pages
Summary
Veterinary Business and Enterprise: Theoretical Foundations and Practical Cases (ISBN-13: 9780702050121 and ISBN-10: 0702050121), written by authors
Colette Henry, was published by Saunders Ltd. in 2013.
With an overall rating of 4.2 stars, it's a notable title among other
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Description
Contents
List of Figures List of Tables List of Contributors Acknowledgements Foreword Chapter 1 Introduction Colette Henry (Royal Veterinary College) Part I: Theoretical Foundations Chapter 2 The Need for Business Skills in Veterinary Education: Perceptions versus evidence Martin A. Cake, Susan M. Rhind & Sarah Baillie (Murdoch University, University of Edinburgh & University of Bristol) Chapter 3 Clinical Leadership and Professionalism in Veterinary Practice Liz Mossop (University of Nottingham) Chapter 4 Leadership and Management in Veterinary Practice Brian Faulkner (Front Foot Veterinary Consultancy) Chapter 5 Veterinary Business Management: An Ethical Approach to Managing People and Practices Lorna Treanor & Martin Whiting (University of Ulster & Royal Veterinary College) Chapter 6 Documenting and Investigating the Entrepreneurial Trade in Illegal Veterinary Medicines in the United Kingdom and Ireland Robert Smith & Martin Whiting (The Robert Gordon University & Royal Veterinary College) Chapter 7 Applying Marketing Theory to Veterinary Practice Andrew Morton (The Marketing Institute) Chapter 8 Brand Identity: Building a Veterinary Hospital Brand Cathy R. Coates (University of Bristol) Chapter 9 Veterinary Field Expertise and Knowledge Exchange Jeremy Phillipson, Amy Proctor, Philip Lowe & Andrew Donaldson (University of Newcastle) Part Ii: Practical Cases Chapter 10 Ellie Prior: Starting out in practice Claire Denny, Sarah Baillie & James Gazzard (Royal Veterinary College, University oWe would LOVE it if you could help us and other readers by reviewing the book
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