Introduction to Media Communication
ISBN-13:
9780697327154
ISBN-10:
0697327159
Edition:
5
Author:
Jennings Bryant, Jay Black, Susan Thompson
Publication date:
1997
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Format:
Paperback
448 pages
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Book details
ISBN-13:
9780697327154
ISBN-10:
0697327159
Edition:
5
Author:
Jennings Bryant, Jay Black, Susan Thompson
Publication date:
1997
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Format:
Paperback
448 pages
Summary
Introduction to Media Communication (ISBN-13: 9780697327154 and ISBN-10: 0697327159), written by authors
Jennings Bryant, Jay Black, Susan Thompson, was published by McGraw-Hill Humanities/Social Sciences/Languages in 1997.
With an overall rating of 3.9 stars, it's a notable title among other
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Description
This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today’s media world. A separate chapter on theory broadens student's understanding. The fifth edition has been carefully pruned to improve clarity and reduce overall length.
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