Public Relations: The Profession and The Practice
ISBN-13:
9780697201225
ISBN-10:
0697201228
Edition:
4
Author:
Dan L Lattimore, Otis W Baskin, Craig Aronoff
Publication date:
1996
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Format:
Hardcover
528 pages
FREE US shipping
Book details
ISBN-13:
9780697201225
ISBN-10:
0697201228
Edition:
4
Author:
Dan L Lattimore, Otis W Baskin, Craig Aronoff
Publication date:
1996
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Format:
Hardcover
528 pages
Summary
Public Relations: The Profession and The Practice (ISBN-13: 9780697201225 and ISBN-10: 0697201228), written by authors
Dan L Lattimore, Otis W Baskin, Craig Aronoff, was published by McGraw-Hill Humanities/Social Sciences/Languages in 1996.
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Description
Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.
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