New York City Transit Authority: Graphics Standard Manual

"If you found yourself in the New York City subway in the 1960s, you were probably lost. Signs didn't help you find your way, standards didn't exist,even handmade lettering was common. Mass confusion was the status quo. In 1970, the Standards Manual changed everything. In 1967 the New York City Transit Authority hired Massimo Vignelli and Bob Noorda of the design firm Unimark International to design a signage and wayfinding system that would solve the problem underground. The work they delivered, the 1970 New York City Transit Authority Graphic Standards Manual, succeeded in that goal and, perhaps unintentionally, the Standards Manual became one of the world's classic examples of modern design." An original copy of this book is on display in MOMA.

Full-size reprint of the original 1970 edition (the original was an over-sized orange plastic 5-ring binder.) Printed in Italy on 100 and 140 gsm Munken Pure ivory offset paper. 8.5 pounds; 14" x 14"; 364 pp; illustrations throughout, some in color; a few gatefold pages. Bound in Cialux cloth wrap with a hand-sewn binding. 12 page Introduction and Essay.

Out of print. This copy, licensed by the MTA, is part of a one-time only limited print run of 6490 copies.