Innovation The Workbook 4.0
ISBN-13:
9780692057544
ISBN-10:
0692057544
Author:
Marc H. Meyer
Publication date:
2018
Publisher:
Marc H. Meyer
Format:
Paperback
210 pages
FREE US shipping
Book details
ISBN-13:
9780692057544
ISBN-10:
0692057544
Author:
Marc H. Meyer
Publication date:
2018
Publisher:
Marc H. Meyer
Format:
Paperback
210 pages
Summary
Innovation The Workbook 4.0 (ISBN-13: 9780692057544 and ISBN-10: 0692057544), written by authors
Marc H. Meyer, was published by Marc H. Meyer in 2018.
With an overall rating of 3.6 stars, it's a notable title among other
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Description
A methods-rich teaching textbook that guides students through the design thinking process for new product and service design, with an entrepreneurial twist. Also includes chapters on business model design, product line and platform strategy, positioning and branding, and concept testing.
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