Marketing Strategy
ISBN-13:
9780684831916
ISBN-10:
0684831910
Edition:
2nd Revised ed.
Author:
Steven P. Schnaars
Publication date:
1997
Publisher:
Free Press
Format:
Paperback
240 pages
Category:
Management
,
Management & Leadership
,
Planning & Forecasting
,
Advertising
,
Marketing & Sales
,
Marketing
FREE US shipping
Book details
ISBN-13:
9780684831916
ISBN-10:
0684831910
Edition:
2nd Revised ed.
Author:
Steven P. Schnaars
Publication date:
1997
Publisher:
Free Press
Format:
Paperback
240 pages
Category:
Management
,
Management & Leadership
,
Planning & Forecasting
,
Advertising
,
Marketing & Sales
,
Marketing
Summary
Marketing Strategy (ISBN-13: 9780684831916 and ISBN-10: 0684831910), written by authors
Steven P. Schnaars, was published by Free Press in 1997.
With an overall rating of 4.1 stars, it's a notable title among other
Management
(Management & Leadership, Planning & Forecasting, Advertising, Marketing & Sales, Marketing) books. You can easily purchase or rent Marketing Strategy (Paperback) from BooksRun,
along with many other new and used
Management
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.05.
Description
Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on "everyday low pricing" versus hi-low promotional pricing"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.
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