The practice of public relations
ISBN-13:
9780675207317
ISBN-10:
0675207312
Edition:
3rd
Author:
Fraser P. Seitel
Publication date:
1987
Publisher:
Merrill Pub. Co
Format:
Hardcover
596 pages
Category:
Public Relations
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780675207317
ISBN-10:
0675207312
Edition:
3rd
Author:
Fraser P. Seitel
Publication date:
1987
Publisher:
Merrill Pub. Co
Format:
Hardcover
596 pages
Category:
Public Relations
,
Marketing & Sales
Summary
The practice of public relations (ISBN-13: 9780675207317 and ISBN-10: 0675207312), written by authors
Fraser P. Seitel, was published by Merrill Pub. Co in 1987.
With an overall rating of 4.1 stars, it's a notable title among other
Public Relations
(Marketing & Sales) books. You can easily purchase or rent The practice of public relations (Hardcover) from BooksRun,
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Description
For courses in public relations taught in Journalism, Communications, and Business departments. Typical course titles include Public Relations and Introduction to Public Relations. The new edition is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one "A Question of Ethics" case problem per chapter.
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