Marketing Decisions for New and Mature Products (2nd Edition)
ISBN-13:
9780675206471
ISBN-10:
0675206472
Edition:
Subsequent
Author:
Robert D. Hisrich, Michael P Peters
Publication date:
1991
Publisher:
Macmillan Pub Co
Format:
Hardcover
544 pages
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Book details
ISBN-13:
9780675206471
ISBN-10:
0675206472
Edition:
Subsequent
Author:
Robert D. Hisrich, Michael P Peters
Publication date:
1991
Publisher:
Macmillan Pub Co
Format:
Hardcover
544 pages
Summary
Marketing Decisions for New and Mature Products (2nd Edition) (ISBN-13: 9780675206471 and ISBN-10: 0675206472), written by authors
Robert D. Hisrich, Michael P Peters, was published by Macmillan Pub Co in 1991.
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Description
A pragmatic "how-to" text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.
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