Managerial Economics
Book details
Summary
Description
Each chapter is centered around a real world business case study and develops this issue's relevant managerial economics principles in a straightforward manner.
The discussions are reinforced with numerous supplementary cases, including Echo Bay Mines (Canada) and the Brisbane Concrete Cartel. Each chapter includes fifteen review questions to underscore basic principles, as well as over ten discussion questions to apply and expand upon these principles to recent business problems.
This second edition also emphasizes the economic principles of the "new economy," particularly scalability and network effects.
Managerial Economics is supported by an instructor's manual and on-line resources for students and instructors visit: www.comp.nus.edu.sg/~ipng/mecon.htm and www.blackwellpublishing.com/png
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