Global Marketing
ISBN-13:
9780618310593
ISBN-10:
0618310592
Edition:
6
Author:
Jean-Pierre Jeannet
Publication date:
2003
Publisher:
Cengage Learning
Format:
Hardcover
613 pages
FREE US shipping
Book details
ISBN-13:
9780618310593
ISBN-10:
0618310592
Edition:
6
Author:
Jean-Pierre Jeannet
Publication date:
2003
Publisher:
Cengage Learning
Format:
Hardcover
613 pages
Summary
Global Marketing (ISBN-13: 9780618310593 and ISBN-10: 0618310592), written by authors
Jean-Pierre Jeannet, was published by Cengage Learning in 2003.
With an overall rating of 4.0 stars, it's a notable title among other
books. You can easily purchase or rent Global Marketing (Hardcover) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.49.
Description
The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
