Marketing Concepts and Strategies Study Guide
ISBN-13:
9780618192458
ISBN-10:
061819245X
Edition:
12
Author:
William Pride
Publication date:
2003
Publisher:
Houghton Mifflin College Div
Format:
Paperback
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Book details
ISBN-13:
9780618192458
ISBN-10:
061819245X
Edition:
12
Author:
William Pride
Publication date:
2003
Publisher:
Houghton Mifflin College Div
Format:
Paperback
Summary
Marketing Concepts and Strategies Study Guide (ISBN-13: 9780618192458 and ISBN-10: 061819245X), written by authors
William Pride, was published by Houghton Mifflin College Div in 2003.
With an overall rating of 4.2 stars, it's a notable title among other
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Description
This guide reinforces chapter material with chapter outlines, matching exercises, true/false statements, multiple–choice questions, and a mini–case. Also, the guide features questions different from those on the Real Deal UpGrade CD-ROM and the textbook web site.
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