Global Marketing Strategies
ISBN-13:
9780618159499
ISBN-10:
0618159495
Edition:
5th Pkg
Author:
Jean-Pierre Jeannet
Publication date:
2001
Publisher:
Houghton Mifflin Company
Format:
Hardcover
762 pages
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Book details
ISBN-13:
9780618159499
ISBN-10:
0618159495
Edition:
5th Pkg
Author:
Jean-Pierre Jeannet
Publication date:
2001
Publisher:
Houghton Mifflin Company
Format:
Hardcover
762 pages
Summary
Global Marketing Strategies (ISBN-13: 9780618159499 and ISBN-10: 0618159495), written by authors
Jean-Pierre Jeannet, was published by Houghton Mifflin Company in 2001.
With an overall rating of 4.3 stars, it's a notable title among other
books. You can easily purchase or rent Global Marketing Strategies (Hardcover) from BooksRun,
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Description
The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
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