International Management: Strategic Opportunities and Cultural Challenges

Clear, direct writing characterizes this practical introduction to successful international management. McFarlin and Sweeney provide an accessible, application-oriented approach to key challenges—including how to motivate, lead, and communicate with people across different countries and cultures. In addition, International Management provides students with a global perspective on the process of hiring, training, and developing employees, as well as strategic decision making in relation to foreign markets.

Each chapter opens and closes with activities that require students to practice applying what they learn: International Challenge sections appear at the beginning and pose specific problems for students to resolve, and Up to the Challenge? features at the end present analytical exercises related to the chapter's case. The authors' strong emphasis on action-based learning continues with International Development exercises that promote self-assessment so that students can draw personal insights and develop pertinent skills. Likewise, From Theory to Practice exercises outline projects often completed outside of class—asking students to either practice implementing chapter concepts or assess international firms in the real world.