Fanocracy: Turning Fans into Customers and Customers into Fans
ISBN-13:
9780593084007
ISBN-10:
0593084004
Author:
David Meerman Scott, Reiko Scott
Publication date:
2020
Publisher:
Portfolio
Format:
Hardcover
304 pages
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Book details
ISBN-13:
9780593084007
ISBN-10:
0593084004
Author:
David Meerman Scott, Reiko Scott
Publication date:
2020
Publisher:
Portfolio
Format:
Hardcover
304 pages
Summary
Fanocracy: Turning Fans into Customers and Customers into Fans (ISBN-13: 9780593084007 and ISBN-10: 0593084004), written by authors
David Meerman Scott, Reiko Scott, was published by Portfolio in 2020.
With an overall rating of 4.2 stars, it's a notable title among other
Corporate Finance
(Leadership & Motivation, Management & Leadership, Marketing, Marketing & Sales, Entrepreneurship, Small Business & Entrepreneurship, Customer Relations, Processes & Infrastructure, Finance) books. You can easily purchase or rent Fanocracy: Turning Fans into Customers and Customers into Fans (Hardcover) from BooksRun,
along with many other new and used
Corporate Finance
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.33.
Description
A Wall Street Journal bestseller
From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:
· MeUndies, the subscription company that’s revolutionizing underwear
· HeadCount, the nonprofit that registers voters at music concerts
· Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers
· Hagerty, the classic-car insurance provider with over 600,000 premier club members
· HubSpot, the software company that draws 25,000 attendees to its annual conference
For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:
· MeUndies, the subscription company that’s revolutionizing underwear
· HeadCount, the nonprofit that registers voters at music concerts
· Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers
· Hagerty, the classic-car insurance provider with over 600,000 premier club members
· HubSpot, the software company that draws 25,000 attendees to its annual conference
For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
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