Multinational Management: A Strategic Approach
ISBN-13:
9780538890342
ISBN-10:
0538890347
Edition:
1
Author:
John B. Cullen
Publication date:
1998
Publisher:
South-Western College Pub
Format:
Hardcover
622 pages
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Book details
ISBN-13:
9780538890342
ISBN-10:
0538890347
Edition:
1
Author:
John B. Cullen
Publication date:
1998
Publisher:
South-Western College Pub
Format:
Hardcover
622 pages
Summary
Multinational Management: A Strategic Approach (ISBN-13: 9780538890342 and ISBN-10: 0538890347), written by authors
John B. Cullen, was published by South-Western College Pub in 1998.
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Description
Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen also covers the key topics of: the formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.
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