Effective Marketing
ISBN-13:
9780538878487
ISBN-10:
0538878487
Edition:
2
Author:
William G. Zikmund, Michael DAmico
Publication date:
1997
Publisher:
Cengage Learning
Format:
Paperback
485 pages
FREE US shipping
Book details
ISBN-13:
9780538878487
ISBN-10:
0538878487
Edition:
2
Author:
William G. Zikmund, Michael DAmico
Publication date:
1997
Publisher:
Cengage Learning
Format:
Paperback
485 pages
Summary
Effective Marketing (ISBN-13: 9780538878487 and ISBN-10: 0538878487), written by authors
William G. Zikmund, Michael DAmico, was published by Cengage Learning in 1997.
With an overall rating of 3.8 stars, it's a notable title among other
books. You can easily purchase or rent Effective Marketing (Paperback) from BooksRun,
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Description
A consolidated coverage (paperback and 17 chapters) of the principles of marketing, Zikmund and d'Amico's Effective Marketing stands out not only for its ease of reading, but also for its presentation of the marketplace as a dynamic interplay of relationships. The principles of marketing are presented in an integrated fashion, including the integration of the Internet and Wardlow CD-ROM throughout the text. New to this edition, the integration of the global chapter in to the body of the work, a total rewrite of the logistic area, and the ethics in practice cases have been replaced by ethical questions and exercises.
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