Small Business Management: An Entrepreneurial Emphasis
ISBN-13:
9780538830454
ISBN-10:
053883045X
Edition:
9
Author:
Justin G. Longenecker, Carlos W. Moore, Bill Petty
Publication date:
1993
Publisher:
South-Western College Pub
Format:
Hardcover
828 pages
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Book details
ISBN-13:
9780538830454
ISBN-10:
053883045X
Edition:
9
Author:
Justin G. Longenecker, Carlos W. Moore, Bill Petty
Publication date:
1993
Publisher:
South-Western College Pub
Format:
Hardcover
828 pages
Summary
Small Business Management: An Entrepreneurial Emphasis (ISBN-13: 9780538830454 and ISBN-10: 053883045X), written by authors
Justin G. Longenecker, Carlos W. Moore, Bill Petty, was published by South-Western College Pub in 1993.
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Description
This text presents a thoroughly contemporary treatment of the startup and management of small firms. Strong emphasis is placed on entrepreneurial opportunities and the new-venture activities needed for the successful operation of small firms. Small Business Management is ideal for all business students, since a large percentage of them will work in small business at some point in their careers.
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