Bundle: Basic Marketing Research (with Qualtrics Printed Access Card), 7th + WebTutor™ ToolBox on Blackboard Printed Access Card
ISBN-13:
9780538772396
ISBN-10:
0538772395
Edition:
7
Author:
Tracy A. Suter, Tom J. Brown, Gilbert A. Churchill
Publication date:
2009
Publisher:
South-Western College Pub
Format:
Hardcover
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Book details
ISBN-13:
9780538772396
ISBN-10:
0538772395
Edition:
7
Author:
Tracy A. Suter, Tom J. Brown, Gilbert A. Churchill
Publication date:
2009
Publisher:
South-Western College Pub
Format:
Hardcover
Summary
Bundle: Basic Marketing Research (with Qualtrics Printed Access Card), 7th + WebTutor™ ToolBox on Blackboard Printed Access Card (ISBN-13: 9780538772396 and ISBN-10: 0538772395), written by authors
Tracy A. Suter, Tom J. Brown, Gilbert A. Churchill, was published by South-Western College Pub in 2009.
With an overall rating of 3.6 stars, it's a notable title among other
books. You can easily purchase or rent Bundle: Basic Marketing Research (with Qualtrics Printed Access Card), 7th + WebTutor™ ToolBox on Blackboard Printed Access Card (Hardcover) from BooksRun,
along with many other new and used
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Description
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
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