9780538480871-0538480874-Social Media Marketing: A Strategic Approach

Social Media Marketing: A Strategic Approach

ISBN-13: 9780538480871
ISBN-10: 0538480874
Edition: 1
Author: Donald I. Barker, Melissa Barker, Nicholas F. Bormann, Krista E. Neher
Publication date: 2012
Publisher: Cengage Learning
Format: Paperback 400 pages
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Book details

ISBN-13: 9780538480871
ISBN-10: 0538480874
Edition: 1
Author: Donald I. Barker, Melissa Barker, Nicholas F. Bormann, Krista E. Neher
Publication date: 2012
Publisher: Cengage Learning
Format: Paperback 400 pages

Summary

Social Media Marketing: A Strategic Approach (ISBN-13: 9780538480871 and ISBN-10: 0538480874), written by authors Donald I. Barker, Melissa Barker, Nicholas F. Bormann, Krista E. Neher, was published by Cengage Learning in 2012. With an overall rating of 4.1 stars, it's a notable title among other Retailing (Industries, Marketing, Marketing & Sales, E-Commerce, Processes & Infrastructure, Web Marketing, Web Development & Design) books. You can easily purchase or rent Social Media Marketing: A Strategic Approach (Paperback) from BooksRun, along with many other new and used Retailing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.38.

Description

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

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