Social Media Marketing: A Strategic Approach
ISBN-13:
9780538480871
ISBN-10:
0538480874
Edition:
1
Author:
Donald I. Barker, Melissa Barker, Nicholas F. Bormann, Krista E. Neher
Publication date:
2012
Publisher:
Cengage Learning
Format:
Paperback
400 pages
Category:
Retailing
,
Industries
,
Marketing
,
Marketing & Sales
,
E-Commerce
,
Processes & Infrastructure
,
Web Marketing
,
Web Development & Design
FREE US shipping
Book details
ISBN-13:
9780538480871
ISBN-10:
0538480874
Edition:
1
Author:
Donald I. Barker, Melissa Barker, Nicholas F. Bormann, Krista E. Neher
Publication date:
2012
Publisher:
Cengage Learning
Format:
Paperback
400 pages
Category:
Retailing
,
Industries
,
Marketing
,
Marketing & Sales
,
E-Commerce
,
Processes & Infrastructure
,
Web Marketing
,
Web Development & Design
Summary
Social Media Marketing: A Strategic Approach (ISBN-13: 9780538480871 and ISBN-10: 0538480874), written by authors
Donald I. Barker, Melissa Barker, Nicholas F. Bormann, Krista E. Neher, was published by Cengage Learning in 2012.
With an overall rating of 4.1 stars, it's a notable title among other
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Description
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
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