E-Commerce Marketing (Ebusiness)
ISBN-13:
9780538438087
ISBN-10:
0538438088
Edition:
1
Author:
James L. Burrow, Brad Kleindl
Publication date:
2004
Publisher:
South-Western Educational Pub
Format:
Paperback
320 pages
FREE US shipping
Book details
ISBN-13:
9780538438087
ISBN-10:
0538438088
Edition:
1
Author:
James L. Burrow, Brad Kleindl
Publication date:
2004
Publisher:
South-Western Educational Pub
Format:
Paperback
320 pages
Summary
E-Commerce Marketing (Ebusiness) (ISBN-13: 9780538438087 and ISBN-10: 0538438088), written by authors
James L. Burrow, Brad Kleindl, was published by South-Western Educational Pub in 2004.
With an overall rating of 4.0 stars, it's a notable title among other
Marketing
(Marketing & Sales, E-Commerce, Processes & Infrastructure, Web Marketing, Web Development & Design, Instruction Methods, Schools & Teaching) books. You can easily purchase or rent E-Commerce Marketing (Ebusiness) (Paperback) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.6.
Description
E-Commerce Marketing prepares individuals to plan and market electronic products and services online. The text and multimedia components integrate coverage of all the basic functions of marketing as outlined in the National Marketing Education Standards. Explore electronically linked distribution systems, international e-commerce, e-tailing, digital media design, digital marketplace design strategies, marketing management, market research, online customer behavior, data mining and warehousing, online partnerships, and security/privacy issues. A dedicated web site will keep the content current.
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