Creative Strategy in Advertising (with InfoTrac)
ISBN-13:
9780534625108
ISBN-10:
053462510X
Edition:
8
Author:
A. Jerome Jewler, Bonnie L. Drewniany
Publication date:
2004
Publisher:
Cengage Learning
Format:
Paperback
352 pages
FREE US shipping
Book details
ISBN-13:
9780534625108
ISBN-10:
053462510X
Edition:
8
Author:
A. Jerome Jewler, Bonnie L. Drewniany
Publication date:
2004
Publisher:
Cengage Learning
Format:
Paperback
352 pages
Summary
Creative Strategy in Advertising (with InfoTrac) (ISBN-13: 9780534625108 and ISBN-10: 053462510X), written by authors
A. Jerome Jewler, Bonnie L. Drewniany, was published by Cengage Learning in 2004.
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Description
CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising.
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