Media/Impact: An Introduction to Mass Media
ISBN-13:
9780534575106
ISBN-10:
0534575102
Edition:
5
Author:
Shirley Biagi
Publication date:
2000
Publisher:
Wadsworth Publishing
Format:
Paperback
425 pages
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Book details
ISBN-13:
9780534575106
ISBN-10:
0534575102
Edition:
5
Author:
Shirley Biagi
Publication date:
2000
Publisher:
Wadsworth Publishing
Format:
Paperback
425 pages
Summary
Media/Impact: An Introduction to Mass Media (ISBN-13: 9780534575106 and ISBN-10: 0534575102), written by authors
Shirley Biagi, was published by Wadsworth Publishing in 2000.
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Description
Providing a thorough overview of each major medium, this text's discussion is enhanced by three integrated themes: media as business; media and technological change; and media and political, social, and cultural institutions. It includes a focused examination of the history, ethics, regulation and technology that surrounds and controls the media. It explores and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, and political consequences of the media on society.
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