Management of Electronic Media (with InfoTrac)
ISBN-13:
9780534563998
ISBN-10:
0534563996
Edition:
3
Author:
Alan B. Albarran
Publication date:
2005
Publisher:
Cengage Learning
Format:
Paperback
333 pages
FREE US shipping
Book details
ISBN-13:
9780534563998
ISBN-10:
0534563996
Edition:
3
Author:
Alan B. Albarran
Publication date:
2005
Publisher:
Cengage Learning
Format:
Paperback
333 pages
Summary
Management of Electronic Media (with InfoTrac) (ISBN-13: 9780534563998 and ISBN-10: 0534563996), written by authors
Alan B. Albarran, was published by Cengage Learning in 2005.
With an overall rating of 4.5 stars, it's a notable title among other
books. You can easily purchase or rent Management of Electronic Media (with InfoTrac) (Paperback) from BooksRun,
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Description
MANAGEMENT OF ELECTRONIC MEDIA (WITH INFOTRAC) provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.
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